Simulation
Marketing
Tie Marketing Decisions to Commercial Reality
Test pricing, promotion, and channel trade-offs against live performance before budget is committed.
Live CRM & Ad Platform Sync Active
Pulling: CRM revenue · Ad spend (Meta/Google/LinkedIn) · Attribution · LTV model · Gross margin Workflow 1 — Marginal ROI Curve by Channel
Paid Search Paid Social Partnerships Organic Affiliates
Marginal ROI by spend increment · Steeper decline = diminishing returns
Blended CAC
£142
LTV:CAC
4.3x
Payback
4.2 mo
Top marginal
Partnerships 3.2x
Channel optimisation actions
Shift +£250k from Paid Social to Partnerships+0.4 ROI
Cap Paid Search at current spendDiminishing
Increase Organic content budget +£80k+0.2 ROI
Reduce Affiliate commission tierNeutral
Causal timeline
01
Marginal ROI Curve by Channel
Channel ROI model feeds budget reallocation.
02
ROI → Actions
ROI curve feeds channel optimisation actions and diminishing-return caps.
03
Budget Reallocation Impact Shift
Optimised budget feeds growth mix.
04
Budget → Frontier
Budget shift feeds growth-mix frontier and margin constraints.
05
Growth Mix Frontier
Growth strategy committed to CRM / Planning system.
Blended CAC£142
Weighted LTV£611
Payback4.2 mo
Most efficientPartnerships
Diminishing returnPaid Social +£250k
Channel ROI model written back to CRM / Planning system
++++
Built by Founders from
++Book a Demo
Marketing Use Cases
Channel Performance Attribution
Connect Campaign Activity to Revenue and Stock. Unify marketing activity with sales and inventory signals so performance is measured by commercial outcome, not clicks.
++
Game-changing technology that delivers real value with use cases
Adopted by forward-thinking executive teams, Nimbus connects finance, operations and commercial data into a unified causal model — empowering leaders to simulate strategy, quantify ROI, and act with zero decision latency.
// White PaperFebruary 2026 Release
Dynamic Decision-Making
A New Paradigm for CFOs & COOs
Intelligence Infrastructure
From Context to Consequence
Every operation shares organizational context. Every decision is traceable. Every outcome propagates. Nimbus connects your business processes through a shared model of cause and effect.
Learn more++
Where Organisational Intelligence Comes to Life
Nimbus turns the complexity of modern organisations into a living system where agents, workflows and data continuously adapt to guide better decisions.
++
Our Latest Thinking
Rebuilding Trust in Global Agri-Food Supply Chains
How simulation-driven decision-making and digital twins can help rebuild trust and resilience in global agri-food supply chains.
The Alignment Imperative in Modern Automotive
Senior executives at leading OEMs recognize that today's market pressures – surging EV competition, software-defined vehicles, volatile supply chains, and AI-driven planning – demand unprecedented cross-functional collaboration. Yet most product, engineering, supply-chain, sales and marketing teams remain trapped in silos, each with its own data, assumptions and priorities.
Closing the Gap: Real-Time Market Signals for FMCG Product Innovation
Traditional FMCG product research methods increasingly fall short in today's fast-moving markets. Companies often rely on static dashboards, quarterly reports and one-off surveys that only capture lagging indicators of consumer behavior and market conditions.